Case Studies
People love hearing success stories and learning about what goes on behind the scenes. Case studies are fairly easy to write and are great for social proof.
Look through your customer list and determine which one has been successful in using your product.
Email your best customers, talk through how they have used your product or service to improve their business, and then share the case study on your blog. You’ll be amazed by how a single case study can inspire and attract tons of new customers.
Here’s an example OptinMonster case study of how a Swedish website increased conversions by 800% using OptinMonster.
Want your site featured on OptinMonster case study? Simply send us an email (we love highlighting our customers).
9. Profiles
Much like a case study, you can write a profile post about anybody. You can write a profile post about an industry leader, your customers, or someone who’s up and coming in your industry.
The profile post should give some biographical information about the person and links where users can find more about them.
You can probably guess that you should put information on why you chose to write an article on this person, but also consider adding some facts that aren’t well known so that your post can stand apart from any other resource.
10. Interviews
You can perform an interview in a matter of minutes. Who is an important person in your area of interest that you believe would spark the interest of your readers?
Discuss with this person current events or get their ideas of what’s coming next in your industry. The goal here isn’t just to have an interview but to talk about things that your readers want to know about.
It could be business insights, lessons they’ve learned, sharing their expertise, etc.
One OptinMonster user, John Dumas, has an entire site where all he does is interviews with successful entrepreneurs.
Case Studies
People love hearing success stories and learning about what goes on behind the scenes. Case studies are fairly easy to write and are great for social proof.
Look through your customer list and determine which one has been successful in using your product.
Email your best customers, talk through how they have used your product or service to improve their business, and then share the case study on your blog. You’ll be amazed by how a single case study can inspire and attract tons of new customers.
Here’s an example OptinMonster case study of how a Swedish website increased conversions by 800% using OptinMonster.
Want your site featured on OptinMonster case study? Simply send us an email (we love highlighting our customers).
9. Profiles
Much like a case study, you can write a profile post about anybody. You can write a profile post about an industry leader, your customers, or someone who’s up and coming in your industry.
The profile post should give some biographical information about the person and links where users can find more about them.
You can probably guess that you should put information on why you chose to write an article on this person, but also consider adding some facts that aren’t well known so that your post can stand apart from any other resource.
10. Interviews
You can perform an interview in a matter of minutes. Who is an important person in your area of interest that you believe would spark the interest of your readers?
Discuss with this person current events or get their ideas of what’s coming next in your industry. The goal here isn’t just to have an interview but to talk about things that your readers want to know about.
It could be business insights, lessons they’ve learned, sharing their expertise, etc.
One OptinMonster user, John Dumas, has an entire site where all he does is interviews with successful entrepreneurs.
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